Benetton's 90's Campaign

Ollie over at BNTL did a post on Benettons 90's controversial campaign.
It surprised me, because this campaign actually gets me angry when looking at it. Instead of actually backing the whole jungle fever, aids, poverty blah blah blah thing they are going on about, I see it so differently.
Using these images to profit from sales, using these images to make themselves look as if they give a shit. Why couldn't they just give a large sum of their money to a charity and not have to go through the whole shenanigans that they have put themselves in for. Personally, a really low move of theirs and seriously one to consider, not from just the consumers point.
Check it out. Honestly.